What is email verification?
Email verification is a service that identifies an email address validity and checks whether it belongs to a real person.
The whole purpose of email verification is to ensure that a real person with a valid email address will receive and interact with the sent email.
In other words, Email Validation helps clean up your email lists to improve deliver-ability, identifies possible bounces and spam traps, helping you reach your actual customers.
Why I need to verify?
Email is the most preferred and economical method of sending messages and communicating with the rest of the world. Apart from being economical, it is also very fast and near-instant.
There are various reasons, which prohibit an email from reaching its proper receiver. The most probable reasons can be the individual might have changed their email address, or no longer using it or the domain of the inbox provider is no longer valid or the company to whom the email belongs may have closed or any other reason.
So when you send emails to a non-existing email address, it will increase the chances of your sender IPs will be blacklisted, or your email sending account will be blocked if you are using any 3rd party service provider.
Email Verification will improve your sender reputation and help you to get better email delivery results. And you don’t have to waste your precious time and money on those non-existing IDs.
Hence, the email verification will become the most important process in your email sending.
Kuldeep is a passionate and determined entrepreneur, building internet products since 2015.
He is currently leading the marketing & product management team for Goletro Technologies.
It’s easy to get started, give it a shot.